Cartoon child running away from an animated broccoli.

Kids are born with two things in common, they love sweets and they hate vegetables.

Research confirms that, while it is very difficult to change our flavor preferences as adults, we can greatly influence and program our children’s taste preferences starting in utero through 18 months of age through flavor learning.

93% of children 
fail to meet the recommended daily allowance for vegetables

Multiple scientific studies have revealed a series of “flavor learning windows” during which it is easy to shape a child’s flavor preferences. This period, which extends from the 2nd trimester of life through about 18 months (approximately 700 days), is known as Early Flavor Learning (EFL).

Early Flavor Learning Chart

EFL is a fundamental feature of all mammals. During the 700-day period of Early Flavor Learning, our flavor preferences are easily shaped and remain remarkably stable throughout life.

The foods we learn to like before the age of two are the foods we tend to eat for the rest of our lives.

By utilizing EFL, you have the power to shape your baby’s flavor preferences, so that he or she becomes a healthy, adventurous eater for life. There are two guiding principles involved in successful Early Flavor Learning:

  1. Variety: children who are served a variety of flavors grow up to be less picky
  2. Repetition: kids grow to like foods offered repeatedly in a 3-5 day rotation

Using an evidence-based approach, FlavorBaby makes it easy for parents to put the two guiding principles of EFL to work.

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