Research confirms that, while it is very difficult to change our flavor preferences as adults, we can greatly influence and program our children’s taste preferences starting in utero through 18 months of age through flavor learning.
93% of children fail to meet the recommended daily allowance for vegetables
Multiple scientific studies have revealed a series of “flavor learning windows” during which it is easy to shape a child’s flavor preferences. This period, which extends from the 2nd trimester of life through about 18 months (approximately 700 days), is known as Early Flavor Learning (EFL).
EFL is a fundamental feature of all mammals. During the 700-day period of Early Flavor Learning, our flavor preferences are easily shaped and remain remarkably stable throughout life.
By utilizing EFL, you have the power to shape your baby’s flavor preferences, so that he or she becomes a healthy, adventurous eater for life. There are two guiding principles involved in successful Early Flavor Learning:
- Variety: children who are served a variety of flavors grow up to be less picky
- Repetition: kids grow to like foods offered repeatedly in a 3-5 day rotation
Using an evidence-based approach, FlavorBaby makes it easy for parents to put the two guiding principles of EFL to work.